Armadillo

A two-part project, to redefine a new experience for their main ecommerce platform and a separate new website experience to launch Armadillo’s latest rug collaboration Rhythm of Nature, amidst the challenge of Covid restrictions.

Armadillo rugs, woven by artisans in India, are incredibly unique, hand-crafted and sustainable pieces. With a strong design philosophy and a pledge to have less impact on the planet, they’re a fast growing brand amongst interior designers, discerning homeowners, and the design community. Founded in Australia and with showrooms now gracing Los Angeles and New York, the company is expanding to provide these luxury goods to homemakers across the globe. A new eCommerce platform was required to scale as the company does.

Thes vision for the new eCommerce experience was to create an intuitive website that allows customers to move seamlessly from inspiration to consideration to purchase, and that showcases Armadillo as an invaluable partner in creating and maintaining a beautiful home.

The design draws directly from the showroom experience, translating the idea of layered rugs into the digital space. Pages, menus and the cart reveal themselves as layers, helping users understand where they are and, with a preview of each page before they navigate, move confidently between different parts of the site.

• 43.67% increase in conversion rate
• 88% decrease in time taken to add a new product
• 43% increase in trade partner applications
• 5,635,088 impressions of the RON site in the first month