Armadillo
A two-part project, to redefine a new experience for their main ecommerce platform and a separate new website experience to launch Armadillo’s latest rug collaboration Rhythm of Nature, amidst the challenge of Covid restrictions.
Armadillo rugs, woven by artisans in India, are incredibly unique, hand-crafted and sustainable pieces. With a strong design philosophy and a pledge to have less impact on the planet, they’re a fast growing brand amongst interior designers, discerning homeowners, and the design community. Founded in Australia and with showrooms now gracing Los Angeles and New York, the company is expanding to provide these luxury goods to homemakers across the globe. A new eCommerce platform was required to scale as the company does.
3.67% increase in conversion rate
88% decrease in time taken to add a new product
30% increase in trade partner applications
5,635,088 impressions of the RON site in the first month