Speed drove every decision. We reduced the experience to three core destinations: Releases, Culture and Brands. With 91% of traffic on mobile, we used fast, results-based interactions and made search instant, keeping the experience fast and familiar when it matters.
The release calendar sits at the centre of the platform. It is designed for quick scanning, fast decisions and minimal friction, with sneaker pages opening as overlays so users never lose their place.
To support this core experience, we layered in the following functionality:
- Affiliate 'Buy Now' links at key moments, monetising the platform beyond the advertising based strategy of the past
- Retail and aftermarket options shown with current availability via API links
- Release calendar customized to user preferences
- Users can customize how they view their feed, for at a glance comparison
- Sneaker pages update over time as images leak and dates change
- Logged in users can rate drops using the GIF-ometer
- One tap email signup to grow the House of Heat audience
- App and in-browser notifications for release updates and sneaker drops
