A new brand identity, plus a content & commerce platform to connect with a new younger target audience,and drive lifetime value through education, inspiration, and subscriptions, launched with Daniel Ricciardo.
Pernod Ricard are one of the globe’s most influential leaders in wine and spirits, with their brands enjoyed around the world. While at Nightjar, we partnered with them on their first substantial investment into the D2C space, to create a new home for their premium products on a future-facing stack with scalability in mind.
