Decor Systems

Decor Systems is a premium acoustic panelling company whose brand and website belied their excellent product and category knowledge. A new brand and online experience, worlds away from their previous iteration, helped cement them as a top-tier player.

For 40 years, Decor Systems’ inspired solutions have shaped modern acoustic design for architects and subcontractors. A family-run business, their own brand had been low on the priority list, but in 2021 they realised they needed to step away from their dated brand shackles in order to connect with the gatekeepers who held the keys to realising their growth targets of bigger, more prestigious projects - architects at top-tier firms.

To uncover how Decor Systems could improve their chances of making it onto the specification, we ran dozens of interviews with architects, subcontractors, and acoustic engineers. The findings would be our source of inspiration for the new brand design and the website. We heard all about their favourite aspects of their job, biggest sources of irritation, and the importance of brand when considering a new supplier. We also heard that when it comes to the technical side of acoustics, such as NRC (noise reduction coefficient) they need some guidance.

The insight that an architect’s biggest fear was not having their vision for a space fully realised, the Decor System brand design, language and aesthetics had to hit a very high standard. The brand lives in the physical world, as well as having a crucial digital presence - the website being an architect’s first stop. It needed to work seamlessly across all applications - from digital to the factory floor.